Situation Analysis outline

one page only

find a company accord with all requirements below and list a outline out. with references.

Students use the same business throughout the course (unless approved by the instructor). The Situation Analysis for the assigned company is the first component of the marketing plan that students will develop. They will gain an understanding of the chosen business’ current situation by reviewing the business%u0432%u0402%u2122s category, customer, competitors, and the company. The Situation Analysis will use tools such as the PEST and SWOT analysis. Students may request a team for each of the plan assignments but teams are optional. The references and paper should be written in APA style.

Situation Analysis: Students will address the 4 Cs of the marketing environment, company, customer, competitors, and climate/category including:

%u0432%u0402%u045E Socio-cultural factors
%u0432%u0402%u045E Technology
%u0432%u0402%u045E Economic factors
%u0432%u0402%u045E Political-legal factors
%u0432%u0402%u045E Location-geography
%u0432%u0402%u045E Company culture and objectives
%u0432%u0402%u045E Competitors: both direct and indirect
%u0432%u0402%u045E Market demographics
%u0432%u0402%u045E Market size-how large is the market the company currently targets or plans to target? It is best to be very specific with a market niche citing credible sources.
%u0432%u0402%u045E Market scope-what characteristics of the market will be targeted and which target groups will not be targeted.
%u0432%u0402%u045E Market readiness-how ready are the customers for the product or the category of products?

Components

% of Grade

Style and Mechanics

10%

PEST Analysis

20%

SWOT Analysis

15%

Competitive Analysis

15%

Market Demographics, Size, Scope and Readiness

20%

Company objectives and culture

10%

References

10%

TOTAL

100%