Everything is base on this case study. No need outside sources.

Please write it in simple English.
This is an essay format, so there should be a thesis. (The THESIS must be in BOLD font)
This essay need to be focus not broad.

One of the attachment is the lecture slides that is needed for this assignment. Use those key words in the essay.
Another attachment is the case study.

Here are the keys words that need to talk about in the essay:
-Distinctive competency
-Horizontal and vertical integration
-Business strategy [differentiation strategy (high quality of food…ect)]
-Market power (monopoly power)
-Franchising, join venture
-Backward Vertical Integration
-Forward Vertical Integration
-Full Integration
-Taper Integration