Exhibit 9-10 (in the Kotobe text) shows the timeline of Starbucks’ global expansion. Discuss Starbuck’s entry decisions. Do you see any patterns in the expansion strategy? What could be the underlying reason(s) for the observed patterns? For this essay, you are expected to write a paper in response that is complete (approximately 400 words in length). The decisions that you provide should be supported by literature evidence (internal citations) and Work Cited sheet that follows MLA form and style.
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