Hershey’s Sweet Mission

Read the case titled Hershey’s Sweet Mission near the end of Chapter 2 in the textbook. Once completed, reflect on the noted points below:

Pick any two of the trends described in this chapter, and discuss how Hershey’s values result in positioning the company to use those trends to its advantage.
Besides the mentorship program, how else might Hershey encourage its younger and older researchers to work together toward company goals? What might be the role of human resources staff in supporting the implementation of your ideas?
How well does this description of working at Hershey fit the new “psychological contract” described in this chapter? Explain.

 
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