Book used in class: Kotler, P., & Keller, K. L. (2012). Marketing Management (14th ed.). Upper Saddle River, NJ: Prentice Hall.
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Unit VIII Case Study
Read the Starbuck’s case study in Chapter 22 on pages 648-649 of the textbook. Answer the three questions at the end. Support your answers with a minimum of one source per question, no more than five years old.