Develop a Pecha Kucha presentation in which you critically discuss the concept of glocalization in global marketing. To do so, Outline glocalization theory and discuss the role of glocalization in global marketing. Choose one global company/brand
Develop a Pecha Kucha presentation in which you critically discuss the concept of glocalization in global marketing. To do so, Outline glocalization theory and discuss the role of glocalization in global marketing.Choose one global company/brand and analyse the extent to Read More …