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A.Describe reasons for hesitancy in delivering bad new and the impact of the mum effect.


B.Explain how delivering bad-news messages impact credibility.


  1. Describe the criteria for evaluating bad-news messages in term of controllability, likelihood, and severity.


  1. Explain considerations for deciding which channels to use when delivering bad-news messages.


  1. summarize principles for effectively delivering bad-news messages.