Current Market Conditions Competitive Analysis

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Imagine you are part of a strategic planning group at a large AUTOMATED EXTERNAL DEFIBRILLATOR MANUFACTURES COMPANY that is considering developing a new proposed product. The marketing director has asked your team to do a competitive market analysis to determine the product’s potential success. The analysis will focus on your primary competitor in the product’s market.


Write a 300-350 WORD paper analyzing the current market conditions. 

    • A short history of the organization and a description of their product
    • Factors that affect demand, supply, and prices in the market in which the competitor organization operates
    • Define the market for your chosen product, including an analysis of its competitors, and customers.
    • Factors affecting variable costs, including productivity and others that change the supply of and demand for labor
    • Factors affecting fixed costs