Customer Relations Nightmare

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I am sure that many of you have heard about the recent antenna issues with the newly released iPhone-4. You probably also heard about the series of Toyota recalls over allegations that faulty logic was causing their cars to unintendedly accelerate. In both cases, companies known for their customer satisfaction were bloodied by both perception and reality. In both cases, the companies made good and bad moves on the road to recovering their reputation, and in both cases, they are still working to mitigate the damage.

Deeply analyze either situation (or another example that is widely known) and share your thoughts on insight on how you would better address and mitigate an accidental quality issue.