Information System Strategies

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After you have watched the BBC video on Amazon’s business strategies, consider which of the four strategies the online titan has implemented:


  • Low cost leader – entire industry
  • Product differentiation – entire industry
  • Low cost leader – specific industry segment
  • Product differentiation – specific industry segment


Share your strategy you think best suits Amazon’s business model and how they have implemented it?

How their strategies impact the perception of the buying public positively and negatively.