International business.

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400 words


Your company has just acquired a corporation that produces genetically enhanced agricultural products. The council of ministers of the EU is calling for a policy to label all genetically enhanced food substances throughout Europe (Europeans are generally against the use of genetically enhanced food substances). Your CEO wants to expand this newly acquired business into Europe and seeks your advice because you are now renowned as an expert for developing new product lines. Labeling your genetically enhanced product will jeopardize sales, and your company stands to profit greatly from this new venture. The risks of consuming genetically modified foods are unproven and somewhat unknown.

  • How would you approach the council of ministers to negotiate this proposal?
  • Why would you be either for or against such a proposal?
  • If you are unsuccessful in having the council of ministers change the policy, what would be your advertising policy in Europe for the marketing of this new line of agricultural products for your company?