Global Marketing, by Kate Gillespie
“TEXTILE TRAUMA” Case Study 2.3 Page: 48
Case Study Requirements
A summary of the evaluation criteria:
� The written papers will be judged on both the quality of the content (i.e., that you respond directly and correctly to the issues in the case and that you communicate in a clear and concise way what is important in the case) and on the quality of the composition (i.e., grammar, word usage, organization, etc.).
� Use Berkeley College’s guidelines for written papers, including proper in-text references to your sources when quoting directly or indirectly, and full end of paper bibliographic references. If other sources of information are also used, which is encouraged, the student must use both in-text references when quoting directly or indirectly, and full and proper end of paper bibliographic references. Use a generally recognized bibliographic format, such as MLA or APA.
CASE STUDY FORMAT
Analysis/Responses to Questions (2-3 pages): Answer the questions completely using the information in the case and information in the various chapters in the textbook. These are not short-answer questions! This is where you show how much you understand the material. The grade for the paper depends heavily on how you respond to the question/issue/problem shown in the case. Include historical/current/comparative information provided in the case, analysis of key elements or factors affecting the issue, etc.
Conclusion (3-4 paragraphs): A brief summary of the situation and why you responded the way you did, what they could have done differently, how they can avoid the problems in the future, what is the future outlook of the company/situation, etc.
Format and length: Include case study title or topic, plus at least 3 full double-spaced pages. Use proper in-text references to pages in your readings. If other sources of information are also used, which is encouraged, you must take care to use both in-text references when quoting directly or indirectly, and bibliographic references.