Assignment Requirements
Final Assessment
Course Name: International Public Relations
Course Code: COMA N421
This assessment is due by or before 6pm Tuesday, May 13 and submitted to the Blackboard.
Purpose
To produce PR material that reflects cultural awareness of the various stakeholders involved for a multinational company.
Learning outcomes
On successful completion of this project, students will demonstrate:
� awareness of the global context of multinational corporations
� awareness of the effect of culture on business operations including PR
� application of cultural sensitivity to public relations materials
� ability to develop public relations or corporate communications materials for delivering a single message to multiple cultures
Materials to produce
1. Event invitation for host country ( UAE) shareholders (investor relations).
2. Social media announcement for host community (UAE)/nation about an event (community relations).
3. Initial pitch for potential expansion of the company in that host nation (UAE) (government relations).
For each PR text, identify 2 polarities from the 12 Dimensions to intentionally highlight. Each PR text must use 2 different polarities, for an assessment total of 6.
Assessment Criteria
1. PR materials � correct format, suitable language, accurate mechanics
Event invitation
1 2 3 4 5 6 7 8 9 10
Social Media Announcement
1 2 3 4 5 6 7 8 9 10
Government Pitch
1 2 3 4 5 6 7 8 9 10
2. Cultural Aspect � 12 Dimensions � recognizable language
Dimension One: __________________________________
1 2 3 4 5 6 7 8 9 10
Dimension Two: __________________________________
1 2 3 4 5 6 7 8 9 10
Dimension Three: __________________________________
1 2 3 4 5 6 7 8 9 10
Dimension Four: __________________________________
1 2 3 4 5 6 7 8 9 10
Dimension Five: __________________________________
1 2 3 4 5 6 7 8 9 10
Dimension Six: __________________________________
1 2 3 4 5 6 7 8 9 10
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