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Assignment 2: LASA—Integrated Marketing and Innovation Plan Final Submission
Now is the time to put the final touches on your marketing and innovation plan. Research additional areas that are necessary for its completion. Use the knowledge accumulated in this course and synthesize everything into your final plan. Revise, compile, and submit your Integrated Marketing and Innovation Plan.
Using the Argosy University online library resources and the Internet for research, include a minimum of ten (10) scholarly sources different from the course readings to support your assertions in this assignment.
This final project requires several components as listed below with suggested page lengths:
Title Page.
Abstract (1–3 paragraphs, separate page). If necessary, refer to the APA Manual for proper abstract content inclusion.
Introduction (1–3 pages).
Rationale (minimum 2–4 pages).
Marketing Assessment (including SWOT analysis and Competitive Analysis), Environmental and Implementation Risk Analysis and Evaluation Mechanisms, Key Stakeholder Relationships, and Ethical Concerns (5–8 pages).
Conclusion (1–2 pages).
References on separate page.
The plan should demonstrate your ability to:
Develop a plan to act on innovative marketing and/or business opportunity.
Integrate marketing and innovation concepts, theory, research, and techniques related to current practices, using appropriate market analysis tools.
Evaluate marketing and innovation research, methods, and techniques.
Evaluate individual and organizational effectiveness in your marketing and innovation plan and describe how it may affect your overall plan.
Write a 10–18-page paper Microsoft Word format, utilizing a minimum of 10 scholarly sources beyond course readings. Make sure you write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation.
Submit your 10–18-page report in Word format using the APA Paper Guide. Use the following file naming convention: LastnameFirstInitial_M7_A2.doc.
Click here to download the APA Paper Guide. Use the guide to format your assignment.
By Sunday, April 17, 2016, deliver your assignment to the M7: Assignment 2 Dropbox.
Assignment Grading Criteria
Assignment Components
Proficient
Max Points
Communicates understanding of developing a plan to act on innovative marketing and/or business opportunity.
Course Objectives (COs): 1, 3
Program Outcomes (POs): 1, 2, 3, 4, 5, 6.3
Institutional Learning Outcomes (ILOs): 1, 3, 6
Response incorporates analysis and synthesis of central concepts of the opportunity.
Response reflects understanding of the nature of the specific opportunity within the discipline and its applications in contemporary times.
Response provides necessary details and specific examples.
60
Communicates the ability to integrate marketing and innovation concepts, theory, research, and techniques related to current practices, using appropriate market analysis tools.
CO: 1, 2, 4, 5
PO: 1, 2, 3, 4, 5, 6.3
ILO: 1, 3, 4, 6
Response demonstrates a working command of the disciplinary content knowledge.
Response examines the specific issue within the context of the opportunity using relevant details and examples.
Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real-world contexts.
Response is adequately supported by current and relevant literature.
60
Communicates the ability to evaluate marketing and innovation research, methods, and techniques.
CO: 1, 5
PO: 1, 2, 3, 4, 5, 6.3
ILO: 1, 3, 6
Response demonstrates a working command of the disciplinary content knowledge.
Response examines the specific issue within the context of the topic area using relevant details and examples.
Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real-world contexts.
Response is adequately supported by current and relevant literature.
60
Evaluate individual and organizational effectiveness in your marketing and innovation plan and describe how it may affect your overall plan.
CO: 1, 2, 3
PO: 1, 2, 3, 4, 5, 6.3
ILO:1, 3, 4, 6
Response demonstrates a working command of the disciplinary content knowledge.
Response examines the specific issue within the context of the topic area using relevant details and examples.
Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real-world contexts.
Response is adequately supported by current and relevant literature.
60
Academic Writing
Write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources (i.e., APA); and display accurate spelling, grammar, and punctuation.
Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in appropriate and accurate representation and attribution of sources; and displayed accurate spelling, grammar, and punctuation. Use of at least 10 scholarly sources aligns with specified assignment requirements.
60
Total:
300