No title needed

Each of you have explained your position on whether TV advertising has lost its power or not. Now, describe how you would design an integrated marketing communications strategy for a product or service. You can use the product or service from your marketing plan, or another. Then, compare and contrast your responses with four or more of your classmates. What differences and or similarities did you find in how your classmates developed their IMC strategy? If different, what would you IMC strategy would you recommend your classmate follow for their product or service?