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Situation Analysis outline
one page only
find a company accord with all requirements below and list a outline out. with references.
Students use the same business throughout the course (unless approved by the instructor). The Situation Analysis for the assigned company is the first component of the marketing plan that students will develop. They will gain an understanding of the chosen business’ current situation by reviewing the business%u0432%u0402%u2122s category, customer, competitors, and the company. The Situation Analysis will use tools such as the PEST and SWOT analysis. Students may request a team for each of the plan assignments but teams are optional. The references and paper should be written in APA style.
Situation Analysis: Students will address the 4 Cs of the marketing environment, company, customer, competitors, and climate/category including:
%u0432%u0402%u045E Socio-cultural factors
% of Grade
Style and Mechanics
Market Demographics, Size, Scope and Readiness
Company objectives and culture