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This is a 3500 words Business Strategy Report!
The choice company is Morrison, there are some tips could cover:
1. Morrison growth online sales through the cooperation with Amazon. The original market share on online is 3%, is quite small.
2. Morrison lose the competitiveness in convenience store.
3. As a manufacture (second large food manufacture in the UK), focus on their fresh food and manufacture performance analysis.
4. Financial strategy has some problems? (the financial analysis is unimportant, it could be mention briefly in background, focus on business strategy analysis)
using FAME to find company information
Mintel for market research
(college’s website usually has services for student to find database for business information via cooperation with these research information websites)
It is better to use graphs, tables, chats to compare and analysis company. The more, the better!