The Management of Luxury

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Research paper:   4 top leading luxury brands in Paris –Category:BAGS


  1. Hermes
  2. Louis Vuitton
  3. Chanel
  4. Fendi


-A brief introduction to each brand of the 4 brands.

-Why are they the 4 leading brands in Paris?

-This paper will illustrate.


  1. Analyze these 4 leaders by discipline: SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) for each discipline


  1. RANK your four leaders in order of effectiveness in each discipline with detailed explanations as to your ranking decisions.