Milestone 2: Company Synopsis

You will submit a synopsis of Wal-Mart. Include Wal-Mart’s company history, competitors, and key service issues considered as obstacles to future company growth. The assignment should be delivered as a Word document approximately 3 pages long, 12 pt font, times new roman, 1″ margins.

Milestone 3: Service Issues

You will submit a brief description that identifies the specific service issues faced by Wal-Mart. Are these obstacles unique to your organization, or are they industry-wide problems? The assignment should be delivered as a Word document approximately 3 pages long, 12 pt font, times new roman, 1″ margins.

Milestone 4: Competitor Analysis

You will submit a brief description of the Wal-Mart’s competitors. Give a brief description of each competitor and compare the company to the competitors in terms of service marketing. The assignment should be delivered as a Word document approximately 3 pages long, 12 pt font, times new roman, 1″ margins.