Walt Disney Around the Globe Case Summary

Walt Disney Around the Globe Case Summary In a narrative format discuss the key facts and critical issues presented in the case.

Case Analysis

2) What are the cultural problems that Walt Disney Company has faced in opening theme parks outside the U.S.?

3) If Disney opens a theme park in China, how can it ensure better success than it has experienced initially in France and Hong Kong?


4) As CEO of Walt Disney Company, would you consider opening more theme parks internationally or focus on the existing locations? If you were to expand internationally, what markets would you find to be most attractive and solid investments for the company?